Season 2, Episode 8

Learning to Think Like a Designer with Toy Coach

“Even inventors that come to me now, I have to bring them back to what you’re teaching your students. Who are you making this for? Why are you making this for them? Why do they need this? ” 

– Azhelle Wade

Hosts & Guests

Azhelle Wade

Cyndi Burnett

Matthew Worwood

Episode Transcription

Learning to think like a Designer with Toy Coach Azhelle Wade

How can toys help develop a child’s imagination and foster design thinking? Can apps and videogames promote creativity?

In this episode of the Fueling Creativity podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Azhelle Wade, a toy designer and Founder of The Toy Coach. Through her online Toy Creators Academy course, Azhelle uses her industry knowledge to teach aspiring toy inventors and entrepreneurs how to develop, pitch, and sell their toy ideas.

Tune in to hear Azhelle’s thoughts on why toy design and design thinking should be in school curriculums, her process for teaching toy design, and opportunities for the toy industry to be more creative and innovative. 

You’ll also learn how games and apps can promote creative thinking and problem-solving skills, as well as the potential impact iPads and other devices can have on imagination, play, and creativity. Plus, Azhelle shares how to do a toy challenge at home as well as her top 3 recommended toys and games for parents to gift to their kids this year. 

Azhelle’s Tips for Teachers and Parents:

  1. Know your market. Build a community in which you can discuss what you like/don’t like and what you wish you had regarding your kids’ toys.
  2. Get comfortable with foam core and cardboard. Anytime your students/kids have an idea, build mockups. That’s the first step to making something real.
  3. Toy challenges are great for getting kids excited about being creative and innovative.

Guest Bio

Azhelle created thetoycoach.com and the podcast, Making It in The Toy Industry, to help inventors and entrepreneurs develop, pitch, and sell their toy ideas. Her deeply intellectual curiosity coupled with a passion and dedication to making the world a more toyetic place guides her followers to unlock their best ideas yet. Azhelle’s inspirational mantras and industry insights will be your guiding light into the fun, crazy, world of toys.  

Debrief Episode

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Podcast Sponsor

We are thrilled to partner with Curiosity 2 Create as our sponsor, a company that shares our commitment to fostering creativity in education. Curiosity 2 Create empowers educators through professional development and community support, helping them integrate interactive, creative thinking approaches into their classrooms. By moving beyond traditional lecture-based methods, they help teachers create dynamic learning environments that enhance student engagement, improve academic performance, and support teacher retention. With a focus on collaborative learning and exploration, Curiosity 2 Create is transforming classrooms into spaces where students thrive through continuous engagement and growth.

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