Season 1, Episode 3
Looking Ahead to Creativity and Innovation Week
“Creativity is the thinking part and innovation is the doing part. So, people have creative thoughts all the time. How do we empower them to actually take action and move it forward?”
– Dr. Jim Friedman
Hosts & Guests
Dr. Jim Friedman
Cyndi Burnett
Matthew Worwood
Episode Transcription
Looking Ahead to Creativity and Innovation Week with Dr. Jim Friedman
How are creativity and innovation related?
In this episode of the Fueling Creativity podcast, Dr. Cyndi Burnett and Dr. Matthew Worwood speak with Dr. Jim Friedman, a Wordsmith/Dreambuilder best known for creating television shows and movies. He is a serial creative entrepreneur, teaches Creativity and Entrepreneurship at Miami University, and is a frequent speaker on creativity and personal branding. Jim’s also the Chief Steward for World Creativity & Innovation Week and Day, supporting a team of students and professionals creating around the world. The theme in 2021 is creativity and education.
Tune in to learn about the history of Creativity and Innovation Week, upcoming events, and other topics related to the teaching and facilitation of creativity in education.
Jim shares his candid thoughts on what types of experiences and discussions are important in facilitating creativity and innovation, along with his hopes for World Creativity & Innovation Week and Day (taking place in April 2021). Stick around to hear his advice for teachers and parents on fostering creativity and innovation at home and in the classroom.
Jim’s Tips for Teachers and Parents:
- We need to reinvigorate our own creativity, empower students who have lost their creativity, and maintain those who are actively using their creativity.
- Create a “failure bonus” in your classroom or home. If your kids are willing to go further beyond the risk, share their mistakes, and identify the learning they had to make their learning better, they get a bonus or a grade boost.
Guest Bio
Jim Friedman is a Cincinnati native and resident Wordsmith/Dreambuilder who may be best known for creating television shows and movies. He is a serial creative entrepreneur. In addition to his broadcasting ventures, he has been granted multiple patents; written books; written, recorded, and performed music; and danced the hokey pokey at age three on television.
He teaches Creativity and Entrepreneurship at Miami University and is a frequent speaker on creativity and personal branding. He is also the Chief Steward for World Creativity & Innovation Week and Day, supporting a team of students and professionals creating around the world.
He holds a doctorate in communication (Ph.D.) which he earned – and a doctorate in Creativity (Cr.D.) which he made up himself. He has won 65 Emmy Awards, has been inducted into three Halls of Fame.
Besides wordsmithing, Friedman enjoys asking questions, finding second right answers, silencing his voice of judgment, taking risks, and failing often and well.
Debrief Episode
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Podcast Sponsor

We are thrilled to partner with Curiosity 2 Create as our sponsor, a company that shares our commitment to fostering creativity in education. Curiosity 2 Create empowers educators through professional development and community support, helping them integrate interactive, creative thinking approaches into their classrooms. By moving beyond traditional lecture-based methods, they help teachers create dynamic learning environments that enhance student engagement, improve academic performance, and support teacher retention. With a focus on collaborative learning and exploration, Curiosity 2 Create is transforming classrooms into spaces where students thrive through continuous engagement and growth.